I was booking some Facebook adverts earlier today for one of my clients. Targeting the gay audience the artist in question has, I started adding in the keywords we planned to use.
As anyone who uses Facebook’s ad platform knows, when you add in keywords, the system will suggest other terms it thinks may also help in your campaign. If you targeted Take That fans, for example, it would doubtless suggest “Robbie Williams” as a related term to also consider.
Having added in my terms, I was left speechless to see “Faggot (slang)” present as a suggested term. Is this really a word Facebook should be using within its platform – a word I could probably get fired and/or arrested for using in work or on the street?
Continue reading “With Teeth: Is This Really An Acceptable Ad Keyword, Facebook? (UPDATED)”