Sorry Richard Metzger, but you’re WAY off re: Facebook

Yesterday a post from Richard Metzger over on his excellent Dangerous Minds website started going viral. Entitled “FACEBOOK: I WANT MY FRIENDS BACK”, it ranted about a much-covered topic, namely Facebook charging to promote posts and ensure that they are seen in news feeds. Rather than repeat the article here, I’d recommend that you take a moment to read it before returning here.

To me, this post is way, WAY off in quite a few ways. Firstly, I just don’t get the expectation that every post would be seen by every fan, every time. As lovely a principle as that is on paper, the reality is that any social network, as it scales, just won’t be able to manage that. If it did, your news feed would be in meltdown. Secondly, presuming that every post deserves to be seen is misunderstanding how social works. Every post is not a knockout; some are incredibly viral, others are, not to put too fine a point on it, dull. Hence, taking a selective approach to what is seen is actually more refined; it is reflecting the way we interact in real life.

Continue reading “Sorry Richard Metzger, but you’re WAY off re: Facebook”

Sound Collection: So much potential – but missing one vital feature

This morning I spotted this Evolver post about Sound Collection, a new iOS app with an impressive spec. The app aims to round up ALL of your music on your mobile – that is, your iTunes library plus (where applicable) your Spotify and/or Rdio libraries too. Once it has done this, the app then shows you all other releases by the artists in your collection, and by geo-locating you shows which of those artists are playing near you soon. It also has a timeline section, which shows you forthcoming releases by artists in your library, along with an option to add those release dates into your calendar.

Simple eh? Awesome featureset! But there’s just one thing lacking: the means to play the music itself. That’s right: whilst the app catalogues your libraries, it doesn’t actually let you access them to play the music itself. Which, in my opinion, is a major shortfall.

Continue reading “Sound Collection: So much potential – but missing one vital feature”

The 15 year-old schoolkids looking to create a thriving gig scene in rural Ireland

Last weekend I was over in Dublin for the very excellent Hard Working Class Heroes event. For those of you that are unfamiliar, HWCH is a 3 day celebration of emerging Irish artists, which this year took in anything from the Warpaint-meets-Joy Division of Kool Thing to the hazy krautrock-style beats of Solar Bears. This was my second year, and HWCH ’13 certainly cemented the event’s position as the #1 music event of the year for me. The music is amazing, the vibe is incredible, the sense of community overwhelming – its just awesome and utterly inspiring. I can’t recommend it enough.

Frankly, I could write essays about the bands I saw and more. However one particular thing stood out to me this year, and has stuck in mind since. As part of the event, HWCH holds “speed sessions”, where bands can come and get advice from a variety of industry professionals across all manner of areas, be it live promotion, radio, management or, in my case, online marketing.

During these speed sessions, I got to meet some of the kids involved in the Beo project, based up in Letterkenny – which, for the geographically unaware (which included me until just now!) is in the north-west of Ireland, to the left of Northern Ireland and is, in a nutshell, quite a remote area in some respects.

Continue reading “The 15 year-old schoolkids looking to create a thriving gig scene in rural Ireland”