Reflecting on Alt-J’s Mercury Prize win…

Wow. Just… wow. Its been 48hrs now since Alt-J won the Mercury Prize, and I still find myself stopping to think “God alive – WE WON!!”. So, permit me a few reflections because to be honest, this is something of a career highlight to date and when you hit those high points you inevitably wind up reflecting on how you got here.

In summer 2011 I was still working at PIAS, as the Head of Digital Marketing. I was getting pretty frustrated, and felt like the time was drawing near where I’d have to move on. I chatted with my then-boss, Clare, who was 100% supportive. So, in September I resigned and founded Motive Unknown. My first client was Infectious Music, and my first artist on their roster to work with was Alt-J.

I’ll make no bones about it: I love working with Infectious. In the year since we began working together, they’ve pushed me to be the best I possibly can. We’ve discussed things a lot. We’ve even argued a few times. However at all points, it was for absolutely the right reasons: because we are all so passionate about the music we work on.

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