Sorry to make it about us for a moment, but…. it was entirely expected but nonetheless rather sad to learn that amongst the casualties of Elon Musk’s scorched earth moves at Twitter will be Revue, the very platform responsible for sending this email.
I could probably ramble for a while about how Revue should form part of Twitter’s broader strategy to accommodate long form content, but in truth our annoyance is a little more selfish.
Since shifting to Revue – which enabled a re-design of the Digest into the form you see now – our open rates have rocketed. Our average open rate is now above 60%, which is insane for a newsletter of this type. Your feedback has been incredible too – additions of things like the hot takes and more images etc have all been well received. We’ve even seen other newsletters copying our style, which is super flattering.
Now though, we need to find a new home. Again. Apparently we will have until the end of the year, but honestly given Musk’s volatility right now, we feel it might be wiser to move sooner rather than later as it’s entirely possible the whole platform might vanish overnight.
To allay any fears then, I think it’s worth confirming that we’re exporting emails and generally readying for Revue to vanish overnight. Hopefully it won’t, but who knows. In an ideal world, someone will buy it, but I don’t think that’s where Mr Musk’s head is at right now.
Watch this space. Ideally we can turn this into something even better. 💪🏻
For now, enjoy the news below, and we’ll be back next week. I think if we do move platform, we will also let you all know so you can be sure to check spam filters and suchlike (inevitably such moves can cause some volatility on that front!).
In the meantime, have a great weekend,
🎶 written whilst listening to the legendary “Blech II” mix of Warp’s catalogue, mixed by DJ Food and PC. Not available on any streaming services (a common issue with mixes), hence the YouTube link. Is this one of the greatest mixes of all time? Yes – only bettered IMO by the pair’s Ninja Tune colleagues, Coldcut, and their ridiculous, genre-smashing “Journeys By DJ” mix. If you’ve never heard either before, I genuinely envy you discovering them for the first time now.